GDI offers you over 40 years experience in the optical community. Our Motto is Service Service Service. We never miss a call! We are ready to service you with pride.


GDI Optical is here for you!

GDI Optical is an optical wholesale company distributing two Italian made eyewear collections thoughtout the US. We also have a separate division devoted to Designer Brand Closeouts.

Why GDI Optical?

We offer factory direct pricing. Our product is not found on the internet which allows our customers to have better profit margins. We also give each client knowledge about how to sell our products based on real case studies in the optical field. .What you can expect from us is high quality products with the best customer service!


Steven Baach, best known as "Uncle Steve" is a service veteran who started working in the optical industry in 1972 for a major distributor Starline Optical which is now Safilo. Throughout the years he's held multiple positions throughout the optical industry including being a national sales manager. One common theme he noticed throughout the years is most distribution companies lack in customer service and have developed horrendous back order situations . Because of this, Steve decided to open up his own optical distribution company to bring a sense of customer service back into the industry. He formed GDI Optical and now the rest is history!